B2B SaaS product design agency for AI-era teams

Other Land designs SaaS products users set up, understand, and stay in.

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Onboarding and activation Dashboards Data-heavy UI AI features Design systems Conversion funnels Clickable prototypes Admin and back-office Website and brand Front-end handoff

Trusted by 56+ companies

B2B SaaS products Other Land has designed

Sides. Redesign for a restaurant B2B SaaS

$11.9M

Series A

Sides — Redesign for a restaurant B2B SaaS, after redesign Sides — Redesign for a restaurant B2B SaaS, before redesign

Asper. Product audit for an AI demand-forecasting SaaS

$20M

Series B

Asper — Product audit for an AI demand-forecasting SaaS

RiskIndex. Redesign for an AI risk-evaluation platform

230+

B2B users

RiskIndex — Redesign for an AI risk-evaluation platform, after redesign RiskIndex — Redesign for an AI risk-evaluation platform, before redesign

Office of DA. Product design for a government relations platform

4.5 months

Collaboration

Office of DA — Product design for a government relations platform
DressX Cricut Takko Beanz RAKBANK Stockpile Migros Bank Sides Mobily

Sides, Asper, RiskIndex, Precoro, Manifest, Persona and Cricut have worked with Other Land on B2B SaaS products people use all day at work.

What we see

What makes a B2B SaaS product grow? Four things we have seen over eight years

You pay to get a user in. The first minutes decide if they stay.

Onboarding and activation

We design the first session so new users reach their aha moment, not an empty dashboard. Acquisition is expensive, and a lost first session wastes it.

Activation

Every release adds a feature. Nothing ever gets simpler.

Complexity that accumulates

We rebuild flows around the actions users repeat and the work teams share, so a growing product stays readable to its users.

Complexity

The product is good. The site does not say why it matters.

The funnel before the login

We design your SaaS website and story so the value lands in seconds and more visitors book a demo. Much of growth is decided before signup.

Conversion

The AI feature took a quarter to build. Few users use it.

AI features users trust

We design AI features people adopt, with visible sources, honest confidence, an edit path, and a way to disagree with the output.

AI trust

Two kinds of SaaS

Building on AI or adding it to SaaS? The product design work differs

  • A product review built on user feedback, data and your goals.
  • Design work aimed at conversion, activation and retention.
  • New features designed end to end, from problem to shipped flow.
  • Product design, plus web and brand for the sales funnel.
  • A design system and workflow, with AI or in Figma, for fast iteration.
  • A UX audit of where users drop off, from your data and feedback.
  • Cleaner navigation and a UX logic users can follow.
  • New AI features designed around tasks users already do.
  • A UI refresh that makes a mature product feel current.
  • Design system updates so new AI features match the product.

What you get

B2B SaaS deliverables

Onboarding and activation flows, with empty, error and loading states.

Figma files, working prototypes in Claude Code or Cursor, or both.

A design system for fast implementation and high consistency.

A UX audit with the problems named and a fix for each one.

AI feature designs with visible sources, confidence and an edit path.

Front-end specs and handoff, so your engineers ship changes fast.

Why SaaS teams trust us

Other Land has shipped enough SaaS to know where products break

12.3M
app users on a single product we designed
$156M+
in funding raised by our clients
+214%
conversion on the paywall of a mobile wellness app
8 years
designing B2B SaaS and web products
7 products
shipped in B2B SaaS, from dashboards to platforms
8% → 23%
activation of key features in a restaurant B2B SaaS

Why us

Why B2B SaaS teams choose Other Land

Weekly sprints

Other Land delivers design work every week and changes course when your priorities do.

Embedded department

We work inside your team as its design department and add the speed and expertise it needs now.

A team of three

An AI-native product designer matched to your domain, backed by a design lead and a PM.

Problem first, then design

We define the problem from user feedback, data, stakeholders and competitors, then propose solutions. Your roadmap is one option.

Figma, code, or both

We design in Figma, build the interface in code, or both, matched to your team, your stack and your product.

AI with a design review

AI speeds up research, prototyping and handoff. A designer reviews every screen and design leadership signs off.

Who it's for

B2B SaaS design at every company stage

A SaaS startup or MVP

Speed and focus. An AI-native product designer ships the flows your first B2B customers pay for, with onboarding that needs no sales call.

A scaling SaaS product

A fresh view of activation and features that piled up, or work along your roadmap, whichever your team needs. Shipped weekly with your squads.

An enterprise SaaS platform

We join your squads and design team, plan rollouts across roles, permissions and admin, and keep big teams in sync.

Collaboration models

Four ways to work with Other Land. Pick the setup that fits you

We have a backlog piling up. Can you join quickly and help?

Embedded Designer

An AI-native product designer who works inside your team, owns your design, and ships on your roadmap. Full-time or part-time, for as long as you need.

From 4 weeks

Onboarding leaks and activation is flat. Can you fix it?

Project Sprint

A clear scope with a clear outcome. One flow, one funnel, one release. We come in, do the work, and ship it with your team.

1–3 months

We do not know where in the flow we lose users. Can you find it?

UX Diagnostic

A focused look at where your product loses users, backed by your analytics. You get the problems, the causes, and a list of what to fix first.

2 to 6 weeks

We have steady design work, but not a full-time hire's worth.

Fractional Support

Ongoing design help without a full-time hire. A set number of hours each month, for whatever needs doing. Scale up or down anytime.

From 40h / month